# Pencil

> Generate, test and learn from ad creatives

By Brandtech Group — https://www.trypencil.com. Listed on Suitly: https://suitly.si/tools/pencil

## What it does
Generative AI platform to create ad variations and predict performance.
- Ad variations
- Performance prediction
- Brand guidelines

## Price
Free plan not confirmed. The cheapest paid plan is Core at $14 per month, billed monthly.
Source: from their website (https://trypencil.com/pricing, checked 2026-11-04).

## Good for
- Jobs: Testing ad ideas, Video ads
- People: Marketing teams
- AI-powered: yes, AI does the core job
- Where: Everywhere
- Languages: en